The aim of this project was to create and apply a regional digital maturity index to assess the level of digital transformation of micro and small companies in the Aveiro region. The index analyzes multiple dimensions, such as online presence, e-commerce, social networks, CRM, ERP, automation and digital skills.
- Goal
Measure the degree of digitalization by sector and municipality, in order to guide public and private digital transition strategies.
- Technologies and Tools
- Python (web scraping, social networks API )
- Survey Analysis (online surveys)
- Excel
- Power BI
- Innovation and Impact
- Creation of a "digital thermometer" for the Aveiro region
- Supporting the definition of public policies based on data
- Identification of priority sectors and territories for support
- Justification for training, consultancy and investment actions
- Strengthening the association's role as a benchmark in regional digital innovation
- Expected Impact
In a pilot project with 150 companies, the index made it possible to segment businesses into 4 different digital profiles. Companies with lower digital maturity received targeted support, which resulted in an average 30% increase in the use of digital tools in just 6 months.
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